couture

brand bundle & WEBSITE DESIGN // £1650
COMPLETION IN: 6-8 WEEKS

For those of your looking for a seamless and complete brand identity, my Couture bundle is for you! Not only do you receive a unique and oh-so-you brand identity you’ll get a totally lovely, professionally designed WordPress website.

The Couture bundle form of three parts:

one

DESIGN CONSULTATION

This includes:
• My welcome pack stashed full of goodies
• My brand beautifully & website design workbook
• A detailed step-by-step guide to the design process
• Comprehensive brand questionnaire
• One-to-one telephone/skype appointment
• Your own Brand Hive; accessible 24/7

two

BRAND IDENTITY

Once we’re all set with the above, Ill then get to work on providing your brand identity. This includes:
5 x Bespoke logo concepts to choose from
• 2 x rounds of refinements at each stage of the development
• 1 x Final primary logo design
• Secondary logo mark(s) and icon(s), patterns and/or textures
• Brand Style Guide PDF detailing logos, fonts & colours
• Full logo pack containing logos in: EPS (vector), JPG, PNG & watermarks
• Full brand guidelines PDF

three

WORDPRESS WEBSITE

I design websites using the WordPress platform. Your site will be created to your exact requirements and aside from it looking totally gorgeous, I also ensure it’s functional, flows beautifully and is fully responsive across all devices. 

Your site will be built to ensure even the least tech-savvy gal can update the content and imagery without having to worry about knowing anything about coding but know I have your back should you prefer to hand over the design updates. 

All websites include as standard:

DESIGN & FUNCTION

• ‘Coming/Launching Soon’ landing page
• Full site framework
• Home page design
• Up to 10 interior pages
• Up to 2 galleries
• Up to 4 x online forms  (if required)
• Blog transfer  (if required)
• Newsletter integration (if required)
• 12 months of complimentary updates
• 12 months of site back-ups
• Administrative access

SEO

• Optimising images for SEO
• Submission of XML sitemap
• Google Verification authorisation
• Google Analytics installation
• Installation of YOAST (SEO plugin)

WEBSITE AFTERCARE

I believe all business owners should have full creative control of their website, once your site is approved, you’ll receive access to my client-only tutorials and guidelines Hive and I’ll always be on stand-by for any design updates you don’t fancy tackling yourself.

I’ll also cover WordPress/Plugin updates and take a monthly back-up for the first 12 months from your launch date.

four

OPTIONAL ADD-ONS

If you’re looking for co-ordinating branded items such as stationery and marketing materials, you can find my Graphic Design fees here.

Add-ons for your site can include:
Additional Pages : from £100
Additional Galleries : £100 each
E-Commerce (shop) add-on : From £300
Extra online forms : £45 per form
Set up of hosting/domain names: £50*
Regular Design Updates : £45 per hour
SEO Healthcheck: £399 (provided by the lovely gals at MYBS!)

*plus hosting fees, usually around £1-£50 per month depending on who you choose. These fees are payable directly to your chosen website host

how it works

Design can be a daunting, especially if you’re setting up a new business or relaunching a brand that’s been years in the making. I work hard to keep the whole experience as simple and enjoyable as possible.

All Designer’s processes are a little different and we all have alternative methods of working. Before booking a Designer to create your shiny new branding or website, it’s really important you find a Designer that feels right for you.

I always like to keep my process transparent, you’ll be fully aware of how my process works, the exact items your bundle includes & the date I can start your project. You will also always know the exact dates you are due to receive work/visuals from me and will never be sat around wondering when those eagerly anticipated visuals are due! Plus, becoming a client of mine means you get extra special treats.

The Couture bundle is split over three payment installments: 50% upon booking, 25% upon completion of your branding and the final 25% prior to website launch. On average the Couture bundle takes around 6-8 weeks to complete but this is dependant on your response times!

If you’re ready to brand beautifully, please book directly via my online booking form. If you have any queries you’d like to discuss that aren’t answered in my FAQ’s, get in touch via my contact form or email (hello@beckylord.co.uk). I always aim to reply within one working day, but it may take a little longer during busy periods.

Brand projects are booked three-four weeks in advance to allow for return of all the formal paperwork. You’ll be able to see my latest availability via the above booking form. 

Completion of your booking form will generate an invoice and a design contract, both of which will be emailed directly to you.

Once you’ve officially booked in, you’ll receive a welcome pack containing everything you could possibly need to complete the design stages and access to a dedicated area on my website! The welcome pack contains my Brand Beautifully booklet and instructions on how to complete my Brand Personality Form, set up a Pinterest Board and details any additional requests for information I may need from you.

You’ll be set a deadline to complete your Brand Personality Form and Pinterest board to ensure we stay on track. 

Please note: no design work can begin nor your project be officially booked in until any required payment(s) have been made & contract(s) returned. Should you fail to complete this step before the allocated date, your project will be moved on to my next available slot.

This forms of four part:

1. Submission of your brand personality form.
This is completed by you. Instructions and guides are included within my welcome pack

2. Telephone/Skype Consultation
Upon receipt of the above, I like to schedule in a call with you prior to your project start date so we can chat about your submission and ensure we are both on the right page.

3. Mood Boards
You’ll be presented with three mood boards, all carefully curated to bring together a beautiful visual personality for your new identity. You’ll choose the one you love the most and I’ll then move to developing the logo concepts.

4. Logo Concepts
I’ll then get to work researching, developing, sketching and experimenting before locking in the final designs. You’ll initially be presented with five logo concepts, from this you’ll choose your favourite and we’ll make any amendments (if required) before moving on to finalise your full style guide, colours, patterns and textures.

Once these are in place and you’re oozing with pride, you’ll be issued a second invoice. Receipt of payment will release your full logo pack via Dropbox.

Please note: Photoshop files are not included with any logo pack – Photoshop is for photo editing, not for crafting beautiful logos. However, you will be able to open any of the above files within Photoshop should you need to. 

Once your identity is in place, it’s time to move onto your beautiful online presence. At this stage, you’ll need to provide me with all of the relevant content and imagery to be used on your site and you’ll send this to be via a shared Dropbox folder.

You’ll be presented with two initial draft concepts for your new website. As with your branding, the site will be crafted to ensure it meets your brief and has your ideal clients addicted! From this, your new website is developed.

The site development then takes around 14 working days after which, you’ll be able to test the full live website.

You’ll have two opportunities to make refinements to the website prior to finalising and proofing before launch.

Depending on your development preferences, there may be some migration/transfer time involved. We’ll discuss this during the process.

YAY! You’re new identity is officially ready to show the world. Your final invoice will be issued and we are then ready to schedule in a time perfect for you to launch. 

Any stationery items will be sent to be print and we’ll schedule in a Skype WordPress tutorial so you’re comfortable with the admin area of your new website.

From this, you can fly the design nest, flourish and kick ass being totally confident your branding is a true representation of your business.

ready to book?

My studio is based in Sheffield, UK and welcomes clients worldwide.