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design, wordpress 

and business

top tips for naming your business

Naming a new business can feel like an even bigger challenge than coming up with an original idea in the first place. You need something that describes what you do, complements your goals and, most importantly, speaks to your target audience. Deciding on a name is the first step towards creating a brand and establishing its identity. It will stay with you for the foreseeable future and, with a bit of luck, become something your dream clients recognise and relate to. It’s not exactly a simple task and it’s normal to feel a little overwhelmed, so here are a few ideas to help you get...

myths about graphic designers…

We spin around on our chair just making things look pretty all day whilst having the super power of mind reading, right? Oh no. We’re not mind readers, design is never, ever a ‘quick’ task and as much as we wish we could add copywriting and tech support to our list of skills, we’d like to stay focused on the design – pretty please! WE’RE NOT MINDREADERS If I had a pair of Manolo’s for every time a client assumed I could mind read, I would be living my best Carrie Bradshaw life. We fully appreciate, sometimes, you may not know 100% what you’re actually wanting to achieve but always try to...

how to brief your designer for your print project…

Print projects don’t have to be a chore. Being organised and providing us with as much information as possible means us Designers can quote and turnaround your project as efficiently as possible. Whether it’s a business card design, a flyer or a 100 page brochure, here are my top tips on how best to approach your Designer… PROVIDE A BUDGET This easily helps us guide you in the right direction of achievable options and print finishes, whilst taking into account the cost of our own services to design the item for you. It could be that you’re dreaming of fancy foiled business cards, knowing...

how to successfully launch a rebrand

Launching a new brand identity can have a huge, positive impact on your business, taking things to the next level and helping you achieve your dreams. By the time you decide to overhaul your look, chances are you’ll have established your brand and built a loyal audience. If you fail to lay the groundwork for a smooth transition, you run the risk of confusing and potentially alienating existing clients. Launching a rebrand is very different to the launch of a brand-new business. Here’s how to ensure it all goes off without a hitch… ONE : PREPARE YOUR AUDIENCE Before you make the switch to...

how to create a strong brand voice

When we think about branding, we tend to focus on the pretty visual elements. We all want a beautiful website and a stylish logo, so it’s easy to ignore the fact that every single business, without exception, also needs copy. This copy, and the language used to create it, is one of the most important definers of any brand. WHAT IS BRAND VOICE? Brand voice (or brand language) is the body of words, phrases and terms an organisation uses to engage with customers, describe its purpose and in reference to its products. Basically, it’s the tone of your communications and the style of...

what is web hosting anyway?

Web hosting is the service that provides space on the internet for websites, allowing web pages to be displayed. When you make a website and you want other people to see it, you need to publish (or upload) it with a web hosting service. HOW DOES IT WORK? Web hosting services store your website files in high-powered computers called web servers. These servers are connected to a super-fast network. When someone types in your web address, the Internet connects to the web server holding your website files and transfers the information back to their computer. From there, they can view and...

what is an ssl certificate?

f you keep up to date with tech news you may have heard of an “SSL certificate” and how Google are penalising sites if you don’t have one. You may have already seen on some sites a little warning message pop up telling you the site isn’t ‘secure’. And, you may have absolutely no idea what I’m talking about so this month, my lovely, you’re in for a (boring) technical treat! WHAT IS AN SSL CERTIFICATE? Putting it simply, it’s a way of showing visitors to your website that your site is secure and data is encrypted. You can tell if a site is secure by either a green padlock in the browser or...

everything you need to know about domain names

Sometimes called a web address, your domain name is what people type into their browser to find your website. For example, my domain name is www.beckylord.co.uk. THE TECHNICAL BIT Any computer connected to the Internet can be reached through a public IP address. This is usually a complex series of numbers, dots and sometimes letters. Computers can handle these addresses easily, but people have a hard time understanding who the website belongs to or what service it offers. IP addresses are also hard to remember and might change over time. To solve all these problems, we use domain names, a...

why i only work with wordpress

WordPress is an online, open source website creation tool. It’s probably the easiest and most powerful blogging and website content management system (or CMS) around and it’s used by approximately 75 million websites worldwide. Whenever I’m building a website or blog, WordPress is my go-to. In fact, I won’t use anything else. I truly believe it’s the best option for my clients. Here’s why… ONE You have total control. With WordPress, you can choose who you host with, decide how you want your site to look and you’ll always own the content. TWO There are plenty of plugins that can extend...