the experience

Colour Psychology Chapter 1 – Pink

If you’re new here; colour is my obsession, teaming that with my abundance of colour psychology experience, it made sense, or should I say, gave me the perfect excuse to create a collection of posts dedicated to the topic.

The first, has to be pink.

Often associated with sweetness, femininity, and compassion, pink is a versatile hue that comes in a myriad of shades, each with its own unique personality and charm. So, grab your rose-tinted glasses (metaphorically speaking) as we explore the various tones of pink and the emotions they evoke.

The history of pink: From ancient dyes to modern pigments

Pink may be ubiquitous in our modern world, but its journey to prominence was anything but straightforward. In fact, the history of pink can be traced back thousands of years to ancient civilisations that used natural dyes and pigments to colour fabrics and adornments. Early societies, such as the Egyptians and the Romans, derived pink hues from sources like madder root, cochineal insects, and certain types of clay.

Image credits left to right: / Jehan de Grise / After Claude Louis Desrais / Unidentified painter – Honolulu Museum of Art

It wasn’t until the 18th century that pink began to take on its modern connotations of femininity and romance. During this time, pastel shades of pink became increasingly popular in fashion and interior design, thanks in part to the influence of European royalty. Pink was associated with luxury, refinement, and gentility, making it a favourite choice for the elegant salons and boudoirs of the aristocracy.

Throughout art history, pink has been a recurring motif, appearing in everything from delicate floral still lifes to bold abstract compositions. In the 18th century, the Rococo movement embraced pink as a symbol of frivolity, sensuality, and feminine grace, as seen in the whimsical paintings of artists like Jean-Honoré Fragonard.

Pink as a symbol of rebellion: The gay rights movement and punk rock

In the 20th century, pink took on new meanings and associations as marginalised communities embraced it as a symbol of resistance and rebellion. During the gay rights movement of the 1960s and 70s, the pink triangle became a powerful symbol of LGBTQ+ pride and solidarity, reclaiming a symbol of oppression and turning it into a badge of honour.

Similarly, in the punk rock subculture of the 1970s and 80s, pink became a defiant statement against the status quo. Punk icons like the Sex Pistols and Patti Smith embraced pink as a symbol of nonconformity and DIY ethos, using it to challenge societal norms and express their individuality.

Exploring different shades of pink

My love of pink aside, it is a colour that’s impossible to ignore. Whether it’s a soft pastel blush or a vibrant fuchsia, pink has the power to capture attention and evoke a wide range of emotions. Pink isn’t just for girls – it can also symbolise playfulness, youthfulness, and compassion, making it a versatile choice for brands across industries.

Now that we’ve explored the multifaceted history of pink, its emotional palette and given you some excellent little nuggets of info for your next dinner party, let’s dive into the various shades and tones that make up this versatile hue.

Image credits – Middle: Annie Spratt on Unsplash

Baby Pink

Soft, subtle, and oh-so-sweet, baby pink is the epitome of innocence and purity. This delicate hue is perfect for brands targeting a youthful and feminine audience, such as baby clothing stores, bridal boutiques, and skincare brands.

Feelings baby pink evokes: sweetness, innocence, and tenderness

Image credits – Right:Tahiti Spears on Unsplash / Left: Alex Gruber on Unsplash

Bubblegum Pink

Bold, bright, and bursting with energy, bubblegum pink (AKA Becky Lord Pink) is playful, fun, and full of life. This vibrant hue is great for brands that want to make a statement and stand out from the crowd.

Feelings bubblegum pink evokes: excitement, energy, and playfulness.

Blush Pink

Elegant, sophisticated, and oh-so-chic, blush pink is the epitome of understated glamour. This refined hue exudes romance, grace, and femininity, making it a popular choice for brands in the fashion, beauty, and wedding industries.

Feelings blush pink evokes: romance, elegance, and sophistication.

Image credits – Right: Katy Destiny Photography

Hot Pink

Bold, daring, and unapologetically vibrant, hot pink is not for the faint of heart. This electrifying hue commands attention and exudes confidence, making it perfect for brands that want to make a bold and memorable statement.

Feelings hot pink evokes: confidence, passion, and empowerment.


Subtle, subdued, and effortlessly elegant, muted and mauve is a sophisticated shade of pink that exudes warmth and refinement. This versatile hue is great for brands that want to convey a sense of luxury and sophistication.

Feelings mauve evokes: warmth, nostalgia, and understated luxury.

To wrap up

Pink may be just a colour (or an obsession if you’re like me), but its journey through history is anything but ordinary. From its ancient origins to its modern-day reinvention as a symbol of empowerment and rebellion, pink continues to captivate hearts and minds across cultures and generations. So, the next time you see a splash of pink, take a moment to appreciate the rich history and cultural significance behind this beloved hue.

Becky x
Welcome to the BLD Blog

Hello! I’m Becky. A brand identity & website designer for passionate & ambitious small businesses. This little corner of my website is dedicated to sharing the 15 years of experience I have with brands, websites and of course running a small business.

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