the experience

Colour Psychology Chapter 3 – Green

For Chapter 3 of my colour psychology journey, we’re going green. No, I’m not talking about recycling (although that’s super important!), I mean we’re diving into the lush, vibrant world of green.

Often associated with nature, growth, and renewal, green is a versatile hue that comes in a myriad of shades, each with its own unique personality and charm.

Before we dive into whether or not green is the right colour for your brand, lets explore its rich history and cultural significance…

The evergreen hue: A brief history of green

Green has been cherished throughout history. In ancient Egypt, green was associated with the god Osiris, representing rebirth and immortality. The Greeks and Romans adorned their homes with green to invite prosperity and wealth. Medieval artists used verdant pigments to signify paradise and the eternal life promised by nature.

Green in art, culture and sustainability

In the art world, green has always held a significant place. Renaissance painters like Leonardo da Vinci and Michelangelo used green to depict nature and life in their masterpieces. The Romantic era saw artists like John Constable embracing the lush greenery of the countryside to evoke feelings of peace and nostalgia.

In modern culture, green has also become the emblem of environmentalism and sustainability. The green movement, which began in the 20th century, advocates for conservation and eco-friendly practices, making green the colour of choice for brands committed to protecting the planet.

From the dark green adorning the walls of many millennial homes to the fresh pastel mint popular circa 2014, green is a go-to colour for our homes, our outfits and our brands.

The psychology of green: calm, renewal and balance

Green is known to evoke feelings of calm, renewal, and balance. It has a soothing effect on the mind and body, making it a popular choice in spaces designed for relaxation and rejuvenation. Green is also associated with health and growth, symbolising new beginnings and the promise of life and of course, it’s also heavily used in brands which have a connection to nature and the outside world.

Now that we’ve explored the history and psychology of green, let’s dive into the various shades and tones that make up this versatile hue:

Image credit for that amazing jumpsuit: The Kemist

Mint Green

Fresh, cool, and invigorating, mint green exudes a sense of renewal and vitality. If you’re still being haunted by the on trend mint green of the early 2010s I’m here to bring a new life to it! It’s more about using the right tone of mint for this era; think more pistachio in tone, less yellow toned than blue, softer than bright.

Feelings mint green evokes: renewal, vitality, and freshness.

Emerald Green

Rich, luxurious, and deeply vibrant, emerald green symbolises wealth, sophistication, and elegance. This timeless hue is ideal for brands looking to exude a sense of luxury and exclusivity, such as high-end fashion labels, florists, and interior designers.

Feelings emerald green evokes: wealth, sophistication, and elegance.

Middle image credit: Kinfolk

Olive or Khaki Green

Earthy, warm, and grounded, olive and khaki greens conveys stability, peace, and a connection to nature. Its perfect for brands that want to evoke a sense of reliability and sustainability.

Feelings olive green evokes: stability, peace, and sustainability.

Left image credit: Konstantinos Art Studio

Lime Green

Bright, zesty, and full of energy, lime green is associated with innovation, youthfulness, and creativity. This bold hue is perfect for brands that want to stand out. Lime green can be a tricky colour to team with others and can look dated if note used correctly; instead of teaming it a pure white base, opt for a soft almond. It also works beautifully when teamed with Lilac.

Feelings lime green evokes: innovation, youthfulness, and creativity.

Forest Green

Forest green hues can vary from deep, dark nearly black tones to light oak leafy tones. Deep, tranquil, and timeless, forest green embodies the essence of nature and the great outdoors. This calming hue is ideal for brands that want to promote relaxation, wellness, and a deep connection to the natural world.

Feelings forest green evokes: tranquility, wellness, and connection to nature.

Seafoam Green

Soft, serene, and soothing, seafoam green evokes the calming essence of the ocean. This gentle hue is perfect for brands aiming to promote relaxation and a sense of tranquility.

Feelings seafoam green evokes: serenity, calm, and relaxation.

Left image credit: Abigail Jackson Photo

Sage Green

Subtle, sophisticated, and effortlessly calming, sage green is a gentle, muted tone that evokes feelings of peace, balance, and a connection to nature.

Feelings sage green evokes: peace, balance, and sophistication

To wrap up

Green is a colour that symbolises growth, balance, and renewal, offering a wide range of emotional and psychological benefits. From the vibrant energy of lime green to the calming depth of forest green, this versatile hue can be a powerful tool for brands looking to connect with their audience on a deeper level.

Next in the chapter: Purple – coming soon!

Becky x
Welcome to the BLD Blog

Hello! I’m Becky. A brand identity & website designer for passionate & ambitious small businesses. This little corner of my website is dedicated to sharing the 15 years of experience I have with brands, websites and of course running a small business.

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