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Everything you should do after launching your new website

The launch of your new website is an incredible, exciting new chapter for your brand. You’re officially now positioned to be attracting those dream clients with a swoon worthy website but from one small business owner to another, we know our work is never done.

The biggest post-launch misconception with small business owners is that a new website is an instant fix and will magically attract your dream clients. As much as I wish confetti sprinkled out of everyones screen each time I launched a new client site, it’s time to ensure that your website doesn’t just sit idle in the vast expanse of the internet but instead becomes a valuable asset for your business.

Here’s a comprehensive guide on what you should do after the launch of your website, especially targeted at small businesses who may overlook the importance of post-launch efforts.

1. Develop a Marketing Strategy

Now that your website is live, it’s time to get the word out. A well-defined marketing strategy is essential for driving traffic, generating leads, and ultimately increasing sales. Let’s delve into the key components of an effective marketing strategy.

Understand Your Audience

If you worked with or plan to work with me on your branding, the hard work into identifying your ideal client is done. Use this date to tailor your marketing efforts more effectively.

If you haven’t, identify your target audience and create detailed client personas. Understand their needs, preferences, and online behavior, this will help you form the foundations for your marketing strategy.

Content Marketing

Create high-quality, valuable content that resonates with your audience. I want to emphasis on the your element of that previous sentence. Your marketing should be focused on your dream clients only. Forgot what other companies in your industry are doing and definitely stop focusing your marketing at your competitors.

This could include blog posts, videos, infographics, case studies, etc. Regularly update your website with fresh content to keep visitors engaged and improve your search engine rankings.

Email Marketing

If your business is the kind in which you see repeat clients returning, start building an email list from day one. Offer incentives such as discounts or freebies in exchange for email sign-ups. Use email marketing to nurture leads, promote your products/services, and drive traffic back to your website.

Paid Advertising

Consider investing in paid advertising campaigns on platforms like Google, Facebook, Instagram and TikTok

Set clear goals and target your ads to reach your ideal customers. Monitor and optimise your campaigns regularly to maximise ROI.

2. Social Media Strategy

Social media has become a cornerstone of digital marketing. With billions of users worldwide, it presents a massive opportunity for small businesses. Let’s explore how to develop an effective social media strategy to complement your website.

Choose the Right Platforms

Identify which social media platforms your target audience hang out. Focus your efforts on those platforms rather than trying to maintain a presence on every single one. It’s also important to remember that just because you have a favourite social platform, it might not be that which your audience use.

Engage with Your Audience

Be active on social media by posting regularly and interacting with your audience. Respond to comments, messages, and mentions promptly. Encourage user-generated content and leverage social proof to build trust with your audience.

Run Contests and Giveaways

Organise contests, giveaways, or promotions to generate buzz and increase your social media following. Encourage participants to visit your website, sign up for your email list, or share your content to expand your reach.

3. SEO

Search Engine Optimisation (SEO) is the cornerstone of organic traffic generation. By optimising your website for search engines, you can improve your visibility and attract more qualified leads.

If where you sit on Google is important to your business, let’s explore the key principles of SEO and how to implement them effectively on your new site.

On-Page SEO

My client sites are built on WordPress which means we can utilise the amazing SEO plugin; Yoast.

Yoast is built with a tonne of functionalist which allows you to easily add on-page SEO.

Optimise your website’s on-page elements such as meta tags, headings, URLs, and image alt text. Ensure that your content is well-structured, relevant, and optimised for target keywords.

Off-Page SEO

Build quality backlinks from reputable websites in your industry. Focus on earning backlinks naturally through creating valuable content and fostering relationships with other website owners.

Local SEO

If you have a physical location or serve a specific geographic area, optimise your website for local search. Claim your Google My Business listing, optimise it with accurate information, and encourage customers to leave positive reviews.

TL;DR

Your website will do all the hard work when it comes to converting visitors into dream client bookings, but don’t be complacent with your new website or expect it to magically becoming visible on launch.


Consistency is key to long-term success. Stick to your marketing and content schedule, maintain a cohesive brand identity across all channels, and deliver on your promises to customers.

Becky x
Welcome to the BLD Blog

Hello! I’m Becky. A brand identity & website designer for passionate & ambitious small businesses. This little corner of my website is dedicated to sharing the 15 years of experience I have with brands, websites and of course running a small business.

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