what is foil printing?
Foil printing looks super luxurious. It creates visual impact, even when used sparingly. In other words, it’ll make your stationery feel seriously fancy!
What Is Foil Printing?
Foil printing, sometimes called foil stamping, is a speciality printing process involving heat, pressure, metal dyes and foil film.
Although available in a range of finishes, metallic foil is most commonly seen today, with gold foil, silver foil, and copper foil being particularly popular.
Early foil printing was incredibly labour intensive, so its use was generally restricted to book covers. Modernisation and the introduction of atomized gold on thin sheets of polyester film helped simplify the process. Nowadays, there are two methods of foil printing – hot and digital.
Hot Foil Printing
In hot foil printing, a metal or plastic plate of the design is made and then pressed into the cardstock to create an embossed impression and foil finish. This doesn’t have to be metallic, pearls and neon colours are also available.
As you can see in this video, the entire process is carried out by hand using a press machine. It’s very time-consuming, so hot foil printing can be expensive, but it does offer the best quality finish.
Why Your Brand Stationery Need Foil Printing
Foil printing is a stylish and elegant option for your brand stationery. It creates a spectacular finish that looks and feels luxurious. Foils are naturally eye-catching and react beautifully to light, so foiling is a great way to give a simple design more impact.
Metallics are also incredibly versatile and will work with almost any brand style, plus with 100’s of colour options to choose from, you don’t have to opt for gold!