how my design

process works

how my

process works

Design can be a daunting, especially if you’re setting up a new business or relaunching a brand that’s been years in the making.

All Designer’s processes are a little different and we all have alternative methods of working. Before booking a Designer to create your shiny new branding or website, it’s really important you find a Designer that feels right for you.

I always like to keep my process transparent, you’ll be fully aware of how my process works, the exact items your bundle includes & the date I can start your project. You will also always know the exact dates you are due to receive work/visuals from me and will never be sat around wondering when those eagerly anticipated visuals are due! Plus, becoming a client of mine means you get extra special treats.

here’s a step by step guide:



Let’s get things started!

You’ll book by completing my booking form here. This initial form gathers the basic details I need to get the project started.

Completion of your booking form will generate an invoice and a design contract, both of which will be emailed directly to you. All branding & web projects are split into instalment payments.

Available dates are on a first come basis and only secured upon receipt your deposit and contract.


brand discovery

Creating your brand foundations

Once you’ve officially booked in, you’ll receive a welcome pack containing everything you could possibly need to complete the design stages and access to a dedicated area on my website.

Before your project start date, you’ll need to provide me with:
1. Your brief
2. A brand pinterest board
3. Your website content; images, copy and everything inbetween (Prosper & Flourish bookings only)

Your welcome pack will guide you through each step.



Let’s get to know each other

You’ll complete my Brand Personality Form – a questionnaire that I have meaningfully developed over the course of 10 years to ensure I understand your brand perfectly.

Prior to your project start date, we’ll schedule in a consultation. This consultation will cover everything from understanding your ideal client to the pretty details such as typography and colours.



The brand coming to life

On the day of your Project Start Date, I’ll get to work researching, developing, sketching and experimenting before presenting you with mood board options.

You’ll choose the mood board(s) you’d like move forward with and I’ll begin the design concepts. You’ll initially be presented with two brand concepts. These concepts will showcase each idea as a whole identity to help you visualise, and get excited about, how your new brand could look.

From here, you’ll choose your favourite and we’ll make any refinements (if required) before moving on to finalise your full style guide, colours, patterns and textures.

Once these are in place and you’re oozing with pride, you’ll be issued your final (or second for Prosper bookings) invoice. Receipt of payment will release your full logo pack via Dropbox.



let’s celebrate!

YAY! Your new identity is officially ready to show the world.  You can fly the design nest, flourish and kick ass being totally confident your branding is a true representation of your business.

You’ll be given my Brand Launch checklist to help you seamlessly roll out your new brand identity to the world.

I’ll always be on hand for any new design projects and branding advice. I’m pretty lucky that my Client’s return on a regular basis to help them with everything from social templates to advertising campaigns. Know I’ve got your back too.

Thinking of booking my Prosper bundle?
Here’s where we’ll go from completing your brand:


website brief

Discovering your web dreams

At this stage, we’ll move on to your website. You will have already provided me with your website content but I’ll run through this with you in detail and ensure I have everything I need to begin.


design concepts

Design Development

You’ll be presented with the design concept for your new website. These concepts will show key pages of your website, will detail key features & functions and will showcase the website’s styling.

Once you’ve chosen you’re preferred website, I’ll get to work on your full site development.


test website

The exciting bit!

Your test site will be ready to preview within 10-21 working days after signing off your preferred design concept. You’ll see and test a fully functional, oh so gorgeous, website design.

You’ll be asked to submit any refinements you’d like to see and we’ll tweak & perfect the site and go over everything with fine-toothed comb together.



Pour the champagne!

When the site is at a place you’re happy for it to be launched, I’ll migrate the website to your domain and we’ll set a launch date in place.

You’ll receive access to my online video tutorials and be handed my post-launch site guidelines. 

For the first twelve months of your site launching, I’ll take monthly back-ups and ensure all plugins are up to date and running smoothly so you don’t need to worry about day-to-date site maintenance. 

The website is then yours to do as you wish but know I’ll always be around should you prefer to hand over updates to me.

the finer details

ready to book?

hear it from my clients

“The final result is a brand design I’m so proud of”

studio hours:

9am - 4pm GMT
Closed uk holidays

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