We spin around on our chair just making things look pretty all day whilst having the super power of mind reading, right? Oh no. We’re not mind readers, design is never, ever a ‘quick’ task and as much as we wish we could add copywriting and tech support to our list of skills, we’d like to stay focused on the design – pretty please!
WE’RE NOT MINDREADERS
If I had a pair of Manolo’s for every time a client assumed I could mind read, I would be living my best Carrie Bradshaw life.
We fully appreciate, sometimes, you may not know 100% what you’re actually wanting to achieve but always try to be clear & concise with your instructions and include as much information, even if you think you’re rambling!
Here’s some basic information to include when briefing your designer:
1. The purpose of the design. Will it be used for advertising, is it for print, is it brand stationery or something else? It may be used for multiple outcomes, that’s fine – just ensure you let us know.
2.Tell us if you need the design for print, web or both. How we set the artwork up, and sometimes what software we use, is dependant on this.
3.It’s important we know if you have any sizing or orientation preferences from the very beginning. These form the foundation of your design. Likewise, if you’ve been given a spec from an Advertiser or Printer, please tell us!
4.You should send us all images and copy to be included. Should you not have images but need them, some Designers are happy to source these for you but please understand the time they spend sourcing will likely be added to your bill.
EDITS AREN’T QUICK
Nothing, ever, takes “two seconds”. Believe me, I wish it did.
When a Designer charges you for making changes or limits you to a set amount of changes, even if you think it’s a tiny change, it isn’t because we’re being meanies, it’s because we have to value our time. Edits do take time to action and more than you probably think!
Placement of everything, typography choices and use of colour have all been carefully thought out so when it comes to a “quick change” it usually means we have to edit the layout and at the very least, it means re-preparing the file for you. Even adding one word to a paragraph can throw a whole layout off!
We work with professional design software too, the process of saving files for you to proof takes time to do. More so if the file is for print.
If we spent all day making small changes for all of our clients for free, we’d be living on beans. (And not even Heinz, it would be the supermarket value kind).
Psst…Pretty please, never utter the words “It will only take you two seconds”. It’s demeaning to our skills, knowledge and makes us sad 🙁
WE’RE NOT PROOFREADERS
Ever asked your Dentist to mow your lawn? Didn’t think so.
It’s not a Designer’s job to proofread for you, we’re here for the design only.
It may sound a little odd but we won’t change spelling or grammar mistakes in your copy, even if we spot them. We may point them out to you, but won’t change them. You’ll be surprised how many times I’ve heard stories from Designers who have corrected a typo for a client only to be told by the client to change it back to the wrong spelling.
If you’re ever unsure, hire a Copywriter to do the proofing or writing for you.
Proofing your copy before sending also means you won’t have to pay for revisions for any mistakes spotted once you’ve viewed the design we’ve created, win win!
WE’RE NOT TECH SUPPORT
Tech savvy, yes, but creative tech knowledge doesn’t mean we know how to fix all computer problems or technical issues. I mean, I can try and figure out why your Sonos speaker isn’t connecting to your WIFI but I can’t promise if I do fix it, I won’t put Cher on loop.
WE’RE JUST HERE TO MAKE THINGS LOOK PRETTY
Sure, we do make things look incredible but behind every single piece of design is so much more than the aesthetics
When a Designer shows you the artwork they’ve created, whether it’s your new logo, a flyer, a letterhead or your new advertising campaign, we haven’t simply pieced the elements together in a manner that looks pretty. Headings may have been positioned in optimal attention grabbing position, body text size formatted to ensure it’s legible at the size you’re planning to print, colour palettes will have been chosen to enforce your message, images picked to compliment your message. Every tiny detail is thought out.
There’s thought, process, strategic reasoning and market research. It involves understanding your industry, your business and you. Which is something that has taken us years to master.
If you’re hiring an established Designer, you’re hiring an expert. Let us do our thing. We really do have yours and your brands best interests in mind.