the experience
Portfolio : Laura Carroll

service: creative direction + wordpress website
the vibe: stylish, editorial and luxe

Laura came to me with an existing logo and a dream to create a strong, elegant and refined website.

Laura chose to book for my Creative Direction add-on, a service which takes an existing logo and builds upons this to create a full brand identity. For this service, it led to Laura having a stash logo variations, icons, a defined colour palette and typography structure. This additions allow Laura to have not only a beautiful but incredible cohesive brand identity across all platforms on screen and in print.

For the website, we leaned into a heavy luxe editorial aesthetic; lashings of incredibly typography teamed with beauiful imagery to move Laura away from a cliche MUA feel into an artistry aesthetic, positioning Laura confidentally within her industry and giving her the confidence to now uplevel her brand further.

brand overview
the website
the bld ethos
a foundation of:

kindness & trust

am i the designer for you?

Because this works best if we’re a perfect match…

With over 14 years’ experience as a Designer, I’ve helped brands of all shapes and sizes, but it’s working with small creative businesses and passionate solopreneurs that sets my heart aflutter.

My clients know good design when they see it and they understand its value to their business. Whether you’re just starting out or a few years in, you’re here because you’re ready to push forward, take a leap and fly.

I’ve been where you are, and I know how exciting it is when an email from your dream client lands in your inbox. Together, through intentional, thoughtful and showstopping design we're not only going to make your brand irresistible to your dream clients, we're going to set your business up for success, whatever that may mean to you.