Portfolio : The Balance Coach

service: brand identity + stationery + custom tshirt illustration
vibe: fun – transformational – inspiring

Wellness Coach Helen wanted her new brand identity to feel warm, welcoming and inclusive. She wanted potential clients to know help is at hand. A bright colour palette, playful typography and bold illustrations reflect her mission to support modern women in gaining energy, balance and joy. My favourite element? The sweet icon I created by merging the ‘b’ and ‘c’ from Balance Coach. I do love a stylish letterform! ⁠

brand overview

the website

the bld ethos

a foundation of:

collaboration
kindness
and trust

am i the designer for you?

Because this works best if we’re a perfect match…

With over 10 years’ experience as a Designer, I’ve helped brands of all shapes and sizes, but it’s working with small creative businesses and passionate solopreneurs that sets my heart aflutter.

My clients know good design when they see it and they understand its value. Whether you’re just starting out or a few years in, you’re here because you’re ready to push forward, take a leap and fly. I’ve been where you are, and I know how exciting it is when an email from your dream client lands in your inbox. I want to help make that happen many times over.