social media profiles for your brand
Securing social media profiles is one of the first things you should do when setting up a new business. Even if you don’t plan to post on every platform, it’s important to get those profiles locked down and reserved just for you. You can always keep them hidden until you’re ready to launch.
When you’re setting up a new business, securing social media profiles for your brand is an important step you cannot afford to miss. Establishing a strong, engaging presence on social media is vital if you want to connect with potential customers and increase your brand’s visibility.
Why All the Fuss?
Whether you’re hanging out on Facebook, Twitter or Instagram, each platform reflects your business and can serve as a way of converting visitors into loyal fans and customers. Social media marketing is also a great way to promote your brand and build excitement before your website has launched.
Here are a few things to remember when securing social media profiles…
- If you’re still in the process of naming your business, don’t forget to check whether your preferred username/handle is available across all social media platforms.
- It’s a good idea to set up all social media profiles as soon as you’ve settled on a brand name, even those you don’t think you’ll use.
- Where possible, you should select the same username/handle across all platforms. This will keep things consistent and help people recognise your brand wherever they come across it.
OK, I Think I’ve Got It. What Now?
Once you’ve set everything up, there’s no pressure to start posting right away. All social profiles can be kept hidden or private until you’re ready to launch.
When the time is right, it’s OK to start small. Think about where your dream clients spend most of their time online and focus on these platforms first. In general, it’s important to show up regularly, be consistent and share quality content.