the experience

Wedding Blog Topic Ideas for Every Niche

Whether you’re capturing memories as a photographer, perfecting each petal of your brides bouquet, planning a show stopping day for your couples, or adding those sweet final touches to a five tier wonder, your blog is the perfect platform to showcase your talents, connect with couples AND boost your SEO.

Yet, I know you likely dread the thought of having to blog. I feel you. As a brand and website designer, I’ve seen firsthand how powerful a well-curated blog can be for small wedding businesses. Let’s dive into some fun, engaging, and creative blog topic ideas tailored to your unique niche.

For Photographers

Behind the Lens:
Share a day in your life as a wedding photographer, complete with prep tips, favourite gear, and some of your favourite shots.

Love Stories
Highlight some of your favourite weddings or venues, featuring the couple’s story and a gallery of stunning images. View your blog as a secondary portfolio.

Tips for Couples
Offer advice on how to pose naturally, what to expect on the wedding day, and how to create the perfect shot list.

Seasonal Shoots
Showcase seasonal weddings, highlighting how different times of year create unique photo opportunities.

For Florists

Flower of the Month
Dive deep into the symbolism, seasonality, and design ideas for a specific flower each month. Brides love a story.

Real Wedding Features
Show off your floral designs from recent weddings, complete with professional photos and a bit about the couple’s vision. This is a great opportunity to showcase venues you love working on, or suppliers you adore working alongside.

The anatomy of a floral arrangement
Create a simple guides breaking down exactly what goes into a bouquet or that perfectly styled centrepiece; this is a wonderful way to educate clients on how much work goes into their flowers.

Trend Spotting
Discuss the latest trends in wedding flowers, from colour palettes to individual flowers.

For Planners

Wedding Planning Timelines
Create detailed timelines for different types of weddings (destination, elopements, intimate etc…)

Vendor Spotlights
Interview and feature other wedding vendors you love working with, building a network of referrals.

Budgeting Tips
Share your top tips for staying on budget without sacrificing style.

Planning Stories
Share memorable moments and behind-the-scenes stories from weddings you’ve planned.

For Cake Designers

Cake Trends
Explore the latest trends in wedding cakes or, if you’re honed into a signature style, dedicate a post to this.

Design Process
Take your potential clients through your design process, from initial sketches to the final, delicious product. Don’t forget to include a mention to your homemade preserves!

Flavour Profiles
Highlight different cake flavours and combinations, offering suggestions for seasonal or themed weddings.

Client Testimonials
Feature couples’ reactions and reviews, along with beautiful photos of their custom cakes.

For Wedding Stationers

Invitation Trends
Share the latest trends in wedding invitations and stationery; from print finishes to embellishments or finer details.

DIY Tips
Provide step-by-step guides for couples looking to finish off their stationery; from wax seals to envelope liners.

Client Stories
Feature the stories behind bespoke designs or creation of your latest house collection, including photos of the final suite.

Stationery 101
Educate your readers on the different elements of wedding stationery and how to choose the perfect style.

For Bridal Stylists

Style Guides
Create comprehensive guides on different bridal looks, from boho chic to classic elegance.

Accessory Spotlights
Feature different accessories and how they can complement various wedding styles.

Trend Alerts
Discuss the latest trends in bridal fashion and accessories.

Real Bride Features
Highlight real brides you’ve styled, sharing photos and stories of their wedding day look.

For Venues

Venue Tours
Offer virtual tours of your venue, showcasing different setups and styles.

Real Wedding Stories
Share stories and photos from weddings hosted at your venue.

Planning Tips
Provide tips for choosing the perfect venue and how to personalise it for a unique wedding experience.

Seasonal Decor
Highlight how your venue can be transformed for each season, complete with decor ideas and past examples.

To wrap up

Your blog is a treasure trove of possibilities, allowing you to showcase your expertise, share your passion, and connect with potential clients. Us small businesses get into a trap of feeling our blog has to sell, sell, sell. It doesn’t and shouldn’t be about promoting your business each time. It’s about sharing your journey, your expertise, and your passion for making each wedding day truly special.

By tailoring your content to your specific niche, you can offer valuable insights, inspire creativity, and build a loyal following. Grab a cuppa, fire up your laptop, and let your creativity flow.

Becky x
Welcome to the BLD Blog

Hello! I’m Becky. A brand identity & website designer for passionate & ambitious small businesses. This little corner of my website is dedicated to sharing the 15 years of experience I have with brands, websites and of course running a small business.

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