the experience

Why I don’t offer unlimited changes (and why that’s a good thing!)

Because no, your Designer isn’t being greedy or difficult. Trust me, there’s a method to the process, and it’s all about making your brand shine. Even 15 years in, I still get asked about refinements so I know it’s an area our clients worry about or just simply don’t understand. This post explains why unlimited changes aren’t always the best route to design greatness…

Trust the expert, we know our stuff!

First off, you’ve hired a designer because we’re the experts in this field. We’ve got the skills, the eye for detail, the font addiction and the experience to know what works and what doesn’t. For a brand identity, this doesn’t just apply to what fonts work perfectly together but it’s also a really good understanding of what is going to work to hook in your dream clients.

When you ask for unlimited changes, it can sometimes throw our design superpowers out of whack. The initial design we present is the result of a lot of thought, research, and creativity. Too many tweaks can water down the magic and leave you not only less than thrilled with the result but with a design that just doesn’t work for your business.

You’ve got to trust us.

Avoiding the dreaded scope creep

If you’re not in the design or creative world, you may never have heard of ‘scope creep’. No, it’s not a term of a weird guy lingering in our studios.

Every project starts with a plan—a scope that includes what’s to be done, by when, and for how much. Unlimited changes can quickly turn that neat plan into a sprawling monster that devours time and resources. By keeping revisions in check, we make sure your project stays on track, on time, and within your budget. Everyone loves a happy ending, right?

Time is precious (and so is our sanity)

Design is an art, but it’s also a business. Each change means more time, and time is money. Unlimited revisions can turn a straightforward project into a never-ending saga.

Design isn’t just about making things look pretty—it’s about problem-solving and effective communication. Each revision takes time, and unlimited changes can lead to burnout faster than you can say “Comic Sans.” We want to give you our best work, and setting limits helps us do that without turning into sleep-deprived zombies.

Decision making made easy

Think of limited revisions as a gentle nudge towards decisiveness. When you know there’s a cap on changes, you’re more likely to give clear, focused feedback. This means we can hit the bullseye faster and deliver a design that truly shines. Less back-and-forth means we get to the finish line quicker with a design that nails your vision.

Quality over quantity, always

It’s easy to get caught up in a whirlwind of “what ifs” and endless tweaks. But more changes don’t always mean better results. Sometimes, they can clutter the design and muddle the message. By sticking to a set number of revisions, we can focus on perfecting the design rather than getting lost in a sea of changes.

Still not convinced? Here’s a little hypothetical fun…

Think about unlimited changes from the perspective of your business, whilst I can’t list every type business here lets summarise three:

A Florist
Imagine a client asking for “just one more” sprig of eucalyptus, then “just one more” rose, and then “just one more” cosmos, all while expecting the budget for their bouquet to remain the same. Eventually, that bouquet would cost you more time and money than planned, right?

Your client is requesting 15 more minutes each session, for free. Those extra minutes add up, eating into your time with other clients and your own personal time, without additional compensation.

A client keeps asking for “just one more” shot, then another, and another, expecting all these extras without paying for the additional time and effort required to capture and edit them.

Setting limits isn’t about being a buzzkill, it’s not about us being rude or inflexible—it’s about maintaining a professional relationship that works for both of us. Clear boundaries mean clear expectations, which leads to a smoother, more enjoyable design journey. We respect your business, and setting these guidelines helps ensure you get the best possible outcome.

How My Process Works

Let me share how my logo design process works to keep things smooth and enjoyable:

Initial consultation
Once you’re booked in, I’ll ask you to complete a brief via a questionnaire. We’ll then chat about your vision, goals, and ideas. This helps me understand exactly what you’re looking for.

First draft
Based on your brief and design consultation, I create two brand identity concepts for you. This is where the magic begins!

Two rounds of complimentary refinements
You get two rounds of refinements to one chose design. This allows us to tweak and perfect it based on your feedback. Most of the time, it’s rare a client ever needs these but when they do, we nail it within these rounds.

Additional changes
If you still need more tweaks after the two rounds, no worries! We can continue refining the design at an additional quoted cost. This ensures that your project remains within budget while giving you the flexibility to make necessary adjustments.

    Keeping creativity alive and kicking

    Creativity is the lifeblood of great design. Unlimited changes can put a damper on that creative spark, turning a fun, innovative process into a never-ending chore. By limiting revisions, we protect our creative mojo and ensure that the final product is fresh, exciting, and uniquely you.

    Unlimited changes might sound like a dream, but they can quickly turn into a design nightmare. Trust in your designer’s expertise, embrace the process, and let’s work together to create something amazing. With clear goals, focused feedback, and a dash of fun, we can make your brand shine brighter than ever!

    Becky x
    Welcome to the BLD Blog

    Hello! I’m Becky. A brand identity & website designer for passionate & ambitious small businesses. This little corner of my website is dedicated to sharing the 15 years of experience I have with brands, websites and of course running a small business.

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