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Why your Interior Design business needs a blog and 2 ideas on how to utilise it.

Does this sound familiar? You’re spending your days injecting creativity, passion and personality into your clients homes and workspaces yet when it comes to your own brand, you know you need to blog but your fingers hover over the keyboard whilst you stare off into space.

Forget boring SEO jargon.
Forget filler topics.
Forget mundane marketing.

View your blog as a creative outlet. A curated journal. The place where you can pour our your passion and share your creativity with an audience ready to soak it all up.

Here are two really simply tactics to help you maintain a steady flow of blog posts and enjoy the process but first, why do you need a blog?

Yes, your absolute need a blog for your interior design business

A blog is the perfect place to share your expertise, engage with your audience and establish yourself as a knowledgeable authority in the field.

It also boosts website traffic, improves search engine visibility, and fosters a sense of trust and connection with potential clients, ultimately driving business growth and brand recognition.

Ultimately, a well-maintained blog not only enhances your online presence but also builds trust, credibility, and a loyal client base all whilst improving your SEO.

Idea one: A case studies portfolio 

Where your main gallery or portfolio may hold a curated selection of recent projects, your blog is the perfect place to showcase your expertise even further. 

Use your blog to show off your recent client work in a case study format. Share behind the scenes, before/afters, the problems you solved, anecdotes and the “a-ha” moments that lead to design breakthroughs and more detailed shots of the work completed. It’s also a great place to share resources and suppliers for those backlinks Google loves.

Not only does it allow you to show off even more imagery, it gives prospective clients a clear picture of your design style and capabilities.

Idea two: Lean into your brilliance

Use your blog as a tool to expand on little tidbits you may share on social media. A blog post isn’t limited to a certain amount of characters, nor does it expire after 24 hours and serves as the perfect place to show off your experience and skills.

Stay on brand and lean into topics you know your dream clients will want to soak up.

For example:
10 timeless interior design trends for your home
The art of a small space: tips and tricks for maximising functionality and style
Sustainable interior design: Easy eco-friendly choices for a greener home

A well focused blog can help you build trust and credibility with your audience. When potential clients visit your website and find a blog filled with informative and well-researched content, they are more likely to perceive you as a knowledgeable and trustworthy interior designer. Credibility is a crucial factor when it comes to hiring a designer, and your blog can play a significant role in establishing it.

Plus, once you start utilising that blog of yours correctly, you’ll start to reap the SEO benefits naturally without having to try.

Becky x
Welcome to the BLD Blog

Hello! I’m Becky. A brand identity & website designer for passionate & ambitious small businesses. This little corner of my website is dedicated to sharing the 15 years of experience I have with brands, websites and of course running a small business.

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